It doesn’t matter if you deal with heavy machinery or you own a floral shop. It doesn’t matter how large or small your construction business is, reviews matter.
That’s because 90% of consumers read online reviews before visiting a business. But the impact reviews have on your business goes much deeper than that.
Reviews impact your SEO.
Whether it’s a good review or a bad one, they all matter. It also matters where the review comes from.
If you’ve been wondering, “why are reviews important,” keep reading. We’re sharing with you what reviews can do for your business.
Why are Reviews Important for SEO?
There are several ways online reviews help boost SEO (search engine optimization).
- They help improve your rankings in local reviews.
- Reviews determine which search results rank higher and therefore clicked on more often.
- Reviews greatly influence consumer purchasing decisions.
And most importantly, 84% of consumers trust website reviews and ratings as much as they do a personal recommendation from a friend or family member.
How Google Reviews Help SEO
Do Google reviews help SEO? If you’re a local business, Google reviews are necessary for your marketing strategy.
A good local business review helps nearby consumers decide if it’s worth them making a stop at your company or if they need to look elsewhere. The higher the score and the more reviews your company has on Google, the more business you should expect.
And the great part is that you don’t have to be an SEO expert to get your Google Business Listing to start working for you. You just need to know what to fill out.
How to Fill Out Your Google Business Listing to Get Local Reviews
First, you need to claim your business listing. Once that’s done, think of a unique way to describe your business.
Make sure you select the right categories for your type of business. Remember to list your business hours of operation so people know when you’re open.
Do not forget to add your local phone number and business address so people can actually find your business. And add plenty of photos so people can get a feel for your business.
After that, you just need to complete updates when necessary and get reviews! You should start noticing more customers contacting you for help with their heavy machinery needs.
Other Review Sites Also Help Improve SEO
While Google is the most important place to list your business, it’s not the only review site worth listing your business on. The more places your business is listed, the better it is for your company.
That’s because all those SEO reviews work together to create signals and links that tell Google and other search engines about the relevance of your business. And that means an increase in search visibility.
However, it’s vitally important to note that you must use the same information on all sites your company has reviews on. That’s because the more sites you’re listed on, the easier it is to back up the information you listed on Google.
That shows consumers and search engines that not only are you a valid company, but you’re a valid company people like doing business with.
The more online visibility your company has, the higher search engines rank your site. The higher you rank, it increases the likelihood that people will click on your site first.
How Negative Reviews Affect SEO
Whether it’s from a local business review or you sell heavy machinery products all over the world, at some point, you’ll have to deal with a negative review. But don’t panic just yet, one or two negative reviews probably won’t destroy your business.
That’s because Google has two rating systems. First, there’s the star rating. A five-star rating is what you want to aim for.
But Google also shows you how many reviews a company has in total. And the more reviews you have, the better it is for SEO purposes. Even if some of those reviews are less than stellar.
Also, no one has any idea of how much reviews help SEO. But what experts do know is that having a diverse array of opinions, even when some are negative, helps search engines verify the legitimacy of your business.
Basically, the more reviews you have, the better your business looks to search engines and consumers.
Online Reviews Increases Trust and Improves Your Online Reputation
How others perceive your business is everything. If your online reputation takes a hit, it can cost a lot of time and money to fix things.
That’s because you’ve lost the trust of the consumers you’re looking to reach. And when you’ve lost their trust, it’s hard to get it back.
One way you can regain the trust of consumers and help your online reputation is to find a way to positively deal with negative reviews. People are looking to see how you’ll respond.
It’s best to not wait too long to respond but don’t respond until you’re feeling calm. Use the negative review as an opportunity to improve your business systems.
Reach out to the consumer and let them know how you plan to fix the issue. Handling a negative review the right way can help improve trust and your reputation.
How to Get Reviews to Increase Your SEO
Never, ever fake reviews. They’re easy to spot and you’ll lose the respect of your customers.
That includes having friends and family members write reviews for your business. Instead, focus on the customers you already have.
Ask them when they’re at your store to leave a review. Send an e-mail to your customers asking them to leave a review and include the link to make it easier for them.
You can even use social media to ask your followers for a review. Just don’t do it too often.
You can offer an incentive for people to leave reviews but beware that Google frowns on this type of behavior. It’s best to simply ask for a review and offer up kind words of thanks in return.
Get Better Results
Now that you know the answer to “Why are reviews important”, even in the heavy machinery industry, you can implement it into your marketing strategy.
If you’re struggling to get online reviews, want to build up your online reputation or you have a few negative reviews you aren’t sure how to handle, we can help.
We’re in the business of increasing your return on investment to help you get in front of the clients you most want to work with. Click here to book a demo.