You can get massive amounts of traffic to your website, but if you have a low website conversion rate, you’re wasting your marketing efforts.
There are many factors that play into your conversion rate. You have to drive the right kind of traffic to your site and have a landing page that customers find appealing.
Think about conversion rates this way. What would a 1% increase in conversion rates do for your business?
Read on to learn which website widgets you need to increase your conversion rates.
Online Reviews Play a Major Role
Your website has three primary jobs. The first is to give information that will build trust. That’s where your website copy and reviews come into play.
Your website also has to make it easy for people to find the information they need to make an informed decision. That can come in the form of reviews or making the process to find pertinent information simple.
The third job is to simplify the next step in the process. This is how prospects convert into booked appointments, newsletter signups, and sales.
Reviews are a critical part of your business, and they’re often the most overlooked. Did you know 88% of consumers trust an online review as much as a personal recommendation?
When people are on your website, they will look at customer reviews before they make a decision to take the conversation further.
The reviews on your website can factor into how your site appears in search engines. Google takes over 200 factors into consideration when deciding on search results. Reviews are one of them, and they’re thought to be weighed more heavily than other factors.
A Review Widget to Boost Conversion Rates
How can you get reviews on your site? You simply have to install a widget to increase your website conversion rate.
MachineryScanner’s reviews widget works for global businesses. With this widget, you can immediately convey trust among professionals in the construction equipment, trucks, and spare parts markets.
MachineryScanner’s widget does the hard part for you. It proves to new prospects you’re a viable business and trustworthy. You can see the widget in action here.
That can immediately turn a cold prospect into a warm lead for your business.
The Fear of Negative Reviews
Business owners tend to have fear around online reviews because they don’t want to have negative reviews on their site. You don’t need to be one of them. You just need to know how to handle them.
Reviews are important to your business to boost your conversion rates, but they also provide valuable feedback to improve your business operations.
Negative reviews allow you to have an open dialog with your customers. All you have to do with a negative review is to respond to it.
You’ll actually build more trust with your prospects. Everyone knows that companies and products aren’t completely flawless. They’ll look for the potential pitfalls, which can lead to more informed decisions.
They can also see how your customer service team responds to issues. If they see an issue is taken care of, they are likely to trust your company will handle any issues that may arise.
More Top Widgets to Help Conversions
Reviews are a critical component to increase your website conversion rate. There are a few other widgets that you can install on your site to boost conversion rates.
Exchange Rate Widget
As a global business, you may have customers that want to know the cost of a product in their currency. Instead of having them figure out the exchange rate themselves, install a widget that does the work for them. This type of widget streamlines the process that someone needs in order to take the next step in the process.
At the very least, your website should be set up to capture email addresses. You can install a widget that entices a prospect to download a whitepaper or case study by entering their email address.
This allows you to follow up with them via email or create an automated email campaign.
Online assistants or chatbots are a useful tool to increase your website conversion rate. These are pop up windows that show prospects your team is available to answer any questions while they’re browsing the site.
If you really want to increase your conversion rates, this is the perfect type of widget. When someone visits your website and sees positive reviews of your business, they’re going to want to know more.
You can install a widget on your website that makes it easy for them to take the next step in the business. With this type of widget, it’s convenient for prospects to book appointments with your sales team.
A/B Testing Widgets
You need data to make informed decisions about your business the same way your customers do. In this case, you want to make sure your website’s potential is maximized to the fullest extent possible.
With an A/B testing widget, you can test different elements of your website. You can test different headlines, calls to action, copy, and images. With the data, you can see what versions increase conversion rates.
Call to Action Widget
A call to action is an important element of your website. It instructs prospects what the next step is, whether that’s signing up to an email list or booking an appointment.
A call to action widget includes well-designed templates that are built for conversions.
Increase Your Website Conversion Rate
Your website is a window to your business. It largely determines whether or not people take the next step and contact you for more information.
By installing certain widgets on your site, you can easily increase your website conversion rates. That can have a huge impact on your company’s revenue.
Not sure where to get started? Start with MachineryScanner’s review widget since that will carry the most impact. It can move your prospects to take the next step in the buying process and help your SEO.
Would you like to know more? Schedule a demo today.